How UMG uses subsidiaries to maximise the success of artists from different genres.

• Artists are kept to being unique and special so they don't feel taken advantage of and generalised by a big label company. This makes the artists feel they can approach the label with confidence within what they are producing.
• Smaller labels can focus more on how to manage and market the artists they are dealing with, more time will be spent on the artists promotiong and marketing aspects and not as much pressure will be put on the artists by the record label.
• smaller labels that focus on specific artists are good for the artists because they are most likely to be signed to a small label because of the genre they represent along with their talent. alabels can provide experts within the genre to help the artist and get the most out of what they are producing.