Convergence

Advantages

• Convergence have had an effect on audience perception. Audience no longer perceive media platforms as seperate, due to technological convergence. For example the internet is television and music for some consumers.
• Convergence has changed the music industry dramatically. Labels can promote and distrubute music diretcly. Web 2.0 is a website which is longer a shop window, it is immediately a shop. It was changed by being more interactive.
• TV and Music are converging to increase sales, e.g Brittania high, Glee, Xfactor. This illustrates the way in which synergy is supported by convergence.
• Narrows the gap between produces and audience
• Opens up opportunities for any artist to promote their work, record labels are no longer the only gateways.
• offers free distribution, digital music has no need to be physically copied, packaged or transported.       

Disadvantages

•  Due to these illegal downloads, the music industry is making less and less money on record sales, and some figures show that they are making just 5% of the revenue that they could be making if illegal downloading didn’t exist.  
•    With the huge losses being made, this means that record labels and artists are making less and less money, and therefore have less money to reinvest back into the music, meaning that the quality and quantity of the music is being affected.