Wednesday, 30 March 2011

· Discuss the ways in which media products are produced and distributed to audiences within a media area you have studied.

 Discuss the ways in which media products are produced and distributed to audiences within a media area you have studied.
Media products within the music industry are CD’s, soundtracks (films, games, televsion), music videos, advertisements on television, newspapers, magazines (there are magazines which focus solely on music), the internet (mainly social networking sites such as facebook and myspace, the radio, concerts and merchandise.
The ‘Big 4′ music labels are Sony Music Entertainment , Universal Music Group , EMI , Warner Music Group. Sony Music Entertainment and Universal Music Group seem to have mainly hip-hop and RnB musicians which will attract fans of these music genres to these labels, whereas EMI and Warner Music Group appear to have more rock type musicians and mainstream successful artists (Madonna, Robbie Williams) which will attract fans of these genres to the labels. Music labels try to promote their artists as best they can and sometimes use other artists on their label to help do this, such as giving away free sample CD’s with bigger artist CD’s and artists on the same label touring together. Normally bands and musicians of similar genres tour together as they generally attract specific fans. Such as My Chemical Romance supporting Green Day on their 2005 American Idiot tour. Festivals are a way to promote musicians as many different acts and genres can gather in one place to attract many different fans and hopefully introduce some people to new and different genres of music.
Music videos such as Michael Jackson’s Thriller, which lasted 13 and half minutes attracted great amounts of attention, was the first of it’s kind and is still referred to as one of the greatest music videos of all time and was even nominated for awards. This helped to hype up the song and Michael Jackson’s music career even more. After this, music videos became seen as a valuable way to help distribute music and now millions can be spent on just one music video.
Soundtracks are a good way of distributing music to audiences as television shows such as Scrubs and films such as the Shrek series have popular soundtracks. This type of distribution allows the music industry to promote music which the audience may not have heard otherwise. Perhaps the one of the most famous and popular songs from a television series is Journey’s Don’t Stop Believing which has been used in the television series Glee because of its popularity it was even rereleased. This also works in a similar way to advertisements and games.
The internet uses social networking sites such as facebook and myspace to promote bands using fans pages or official band pages which increases the popularity of musicians, especially those first starting out and unsigned bands. Lily Allen and Kate Nash are examples of musicians which myspace helped lead to their success. An example of social networking sites distributing music was in 2009 when a facebook group was made to get Rage Against The Machine’s ‘Killing In The Name’ to Christmas number 1 to prevent the X-Factor winner reaching number one, which it did. The song became the first single to reach Christmas number one on downloads alone. This shows the sheer power and influence the internet has on music today.
The internet has a huge impact on the music industry today as not only can it be used to promote music but it it can be used to buy music from as well, either downloads from the itunes store or other websites such as amazon, which CD’s can be both bough and downloaded from. This makes it easier for people to access and become aware of music and so helps the music industry greatly, however the internet does have some negative effects on the music industry, such as people who illegally download music as this means the musicians and labels lose money and therefore cannot continue to produce more music.
Magazines and newspapers are a way of distributing music to audiences within the music industry as they often have reviews and interviews with musicians as well as important news, such as tour dates and album release dates. There are even magazines which are solely about music and there are different magazines for different music genres. This promotes music and helps to make readers aware of new musicians. Radio is aimed at a wide audience as nearly everyone listens to the radio, whether it is traveling, while at home or at work many people enjoy listening to the radio as it is a way of hearing new music. There is also a variety of radio stations so listeners have a choice depending on their own taste. Merchandise is another part of distributing music as fans will buy band clothing or other items and then other people will see them with their band merchandise and may look up these bands and become fans themselves.
To conclude media products are produced and distributed in many different ways within the music industry, through CD’s, soundtracks, music videos, advertisements, newspapers, magazines, the internet, radio, concerts and merchandise. Perhaps the best way is the internet as it has become a valuable tool in producing and distributing these media products very successfully however, it does have it’s downfalls, such as illegal downloading which affects the music industry negatively.

No comments:

Post a Comment