1. In what ways is UMG working towards intergrating music with television? Why do you think this an important focus for the label?
UMG includes creating programming around its current and catalogue artists, alongside developing new television formats, both music-based and factual. It will develop programme ideas in-house, as well as working closely with independent production companies. specials on tv have included artists such as take that, girls aloud and elton john to boost the tv programmes production and also the artists.
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